How to Make Sure SEO Efforts Return on Their Investment

SEO, or search engine optimization, is a digital marketing technique that can be used to improve the ranking of a website on search engine results pages (SERPs). The higher the ranking of your site, the more likely people are to find the site.

SEO can be a complex and time-consuming process, and it’s important to make sure that the effort put into it has a positive return on investment (ROI). In this article, we’ll cover everything you need to know to make sure that your SEO efforts are effective and provide a positive return on your investment.

How Do I Know if SEO is Working?

Before you can determine whether your SEO efforts are working, you need to set some baseline metrics from your website. These metrics will be different for every business, but some examples include:

  • The number of website visitors
  • The number of leads generated
  • The number of sales made
  • The number of new customers acquired

Once you have these baseline metrics, you can track them over time to see if they improve after you implement SEO changes. If they do, then you can be confident that your SEO efforts are working as intended. Without data or metrics to track, it will be very difficult to determine if  your SEO is effective.

How Much Should SEO Cost?

SEO can be a costly endeavor, especially if you hire an outside agency to handle it for you. However, it is important to remember that SEO is an investment, and like any investment, it should be made with the expectation of earning a return.

The cost of SEO will vary depending on the size and scope of your project. If you are working on a small website with limited keywords, you can expect to pay much less than if you are working on a large website with many keywords. Plus, if you’re trying to rank for harder-to-target keywords, you can expect to pay more as well.

In general, SEO costs can range from $500 to $5,000 per month or more. But these are just estimates, and your actual costs may be higher or lower than these numbers. The best way to get an accurate estimate of your project’s cost is to consult with an SEO expert and ensure you’re on the same page when it comes to your goals and overall SEO strategy.

Get the Best Return for Your SEO Strategy

If you’re investing in SEO, you want to make sure that your efforts pay off. Here are a few tips on how to ensure you get the best return for your investment:

Define Your Goals

The first step is to define your goals. What do you want to accomplish with SEO? Do you want to increase traffic to your website? Generate more leads? Make more sales? Once you know what you want to achieve, you can develop a business plan to make it happen.

Understand How Long It Takes to Convert Visitors

Comparing the number of website visitors to the number of leads or sales can be misleading. A lot of website traffic doesn’t mean that those visitors are ready to buy what you’re selling.

It’s important to understand how long it takes the average person to convert from a visitor into a lead or customer. This will help you better track the effectiveness of your SEO efforts and ensure that you are getting a positive return on your investment.

Check Average Time on Site

If you’re getting a lot of traffic but people are only spending a few seconds on your website, that’s not a good sign. It means that they aren’t finding what they’re looking for, and they’re leaving. This is called “bounce rate,” and it’s something you should pay attention to if you want your SEO efforts to be effective.

As reported by Digital Authority Partners, a high bounce rate indicates that people are coming to your website but not finding what they’re looking for. This could be due to a number of factors, including poor keyword targeting, a bad user experience, or irrelevant content.

If you see a high bounce rate, take a closer look at your website and see what you can do to improve the user experience and make sure that people are finding what they’re looking for.

Check the Number of Pages Viewed per Session

The number of pages viewed per session is another important metric to pay attention to. If people are only looking at one page on your website before leaving, that’s a problem. It could mean that your website is hard to navigate, or it could be a sign that you’re not providing enough relevant content.

If you want people to stay on site and view other pages, make sure that your website is easy to navigate and that you’re providing a good mix of text, images, and videos. People should be able to find what they’re looking for without too much effort.

Use Google Analytics

Google Analytics is a free tool that you can use to track your website’s traffic and see how people are finding your site. It’s a valuable resource for understanding the effectiveness of your SEO efforts and where you need to make improvements.

If you’re not already using Google Analytics, now is the time to set it up. It’s a simple process, and it will give you a wealth of information that you can use to improve your website and increase your traffic.

Review Organic Traffic

How much of your website’s traffic is coming from organic search? Organic traffic is the number of people who find your website through a search engine, such as Google or Bing. If you’re not sure, you can check in Google Analytics.

If you’re not getting a lot of organic traffic, it could be a sign that your SEO efforts are not as effective as they could be. Make sure to review your organic traffic on a regular basis and make changes to your website as needed to improve your ranking.


These are just a few tips on how to ensure you’re getting the best return for your SEO investment. By taking the time to understand how SEO works and how people interact with your website, you can make sure that your efforts are paying off.

If you do not see the results you want, don’t give up. It takes time and effort to see real results from SEO. Keep working at it, and you’ll eventually see the traffic and conversions you’re looking for.


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